Viddsee short film platform launches content incubator
With global streaming platforms like Netflix
“I think what really motivated this was the democratization of storytellers,” Viddsee CEO and co-founder Ho Jia Jian explained of the company’s evolution towards original works. “There is a global growth in content and demand for intellectual property and local stories in Asia. We see a very big opportunity to match that demand with supply, through storytellers with original IP. Founded in 2013, the community platform finds its main markets in Singapore, Indonesia and the Philippines. By focusing on quality short films, Viddsee fills this gap in the streaming landscape by increasing the visibility and commercial viability of short films.
Globally, content providers are realizing that developing original content in-house is no longer just a nice bonus, but rather a necessity to stay competitive and relevant. In addition, these providers see the Asian market as a large and promising region and are starting to invest seriously and massively in the production of more local content. As recently as last week, Disney announced that there are at least 18 Asia-Pacific originals in its launch pipeline for Disney +. In its announcement, the company also announced plans to give the green light to more than 50 Asia-Pacific originals by 2023. Likewise, Netflix announced last year that it plans to double its spending on original Asian content and spending $ 500 million on Korean shows this year. .
To kick off, Viddsee will launch a three-day regional storyteller training camp in December for filmmakers and content creators. These sessions will be fully accessible to the public and are specially curated with a range of topics covering successful case studies, captions and details about Viddsee Labs.
Ho stressed that authentic content that exhibits local culture and diversity is very important to Viddsee when selecting shorts for his platform – a priority he will continue to focus on when selecting locations for. the development of originals. He cited the Indonesian short film “Stratagem” as a good example – the film was based in Kalimantan and was inspired by local myths and legends. “He’s traveled very well and has had tens of millions of views,” Ho said. He also highlighted “Human Form,” a 12-minute Korean horror film about plastic surgery as a work that has sparked off. many conversations among his audience. The short has racked up over 6.7 million views on Viddsee’s YouTube channel.
One of Viddsee’s original shorts, “Home Is Where The Heart Is” by Singaporean filmmaker Chang Kai Xiang,‘ was selected for adaptation as a drama series by national broadcaster Mediacorp. The series is slated to air in early 2022. Besides viewership and traction, Ho pointed out that there are other important metrics to measure the success of Viddsee’s projects. “The shift in perspective and the aspect of the film capable of changing cultures and shaping the future is also what we keep in mind. “