Phony Texts adapts a viral story into a short film
Los Angeles, Calif.–(Newsfile Corp. – Sept. 12, 2022) – Phony Content, a digital production house whose writers produce 1-2 new scripted text message stories for social media every day, announced that it has finished filming Lapping. The new short, which started as a Phony Texts and racked up more than 15 million views before being adapted for theaters, dramatizes what happens when a man breaks into what he believes being his best friend’s girlfriend’s apartment.
“We are very happy to bring Lapping, one of our most popular Phony Texts episodes, on the big screen so our fans can see the live action unfold outside of the chat bubbles,” says Jesse Brooks, co-founder of Phony Content. “We had a great time creating the narrative and seeing it come to life as a movie. Our next goals are to build Lapping into a feature film over the next few years and to continue to develop more Phony Texts stories into larger productions.
This production follows another of Phony Content’s projects, iBible, which was accepted at SXSW 2020. iBible focuses on bringing Bible stories to Gen Z audiences through text messages and videos. as well as fictitious FaceTimes.
“This was one of the toughest projects we’ve undertaken,” says Phony Content. “It tested our team’s creative skills in adapting the world’s most recognizable stories into our format. How do you take Noah and show him learning to build the Ark on YouTube? We could not have accomplished the project without our hardworking and creative team of editors and designers.”
Phony Content, which manages syndicated programming for Phony Texts in seven languages (German, French, English, Dutch, Arabic, Spanish and Norwegian), has also launched its new romance channel in France: “L’amour au bout du fil”. or “Love on the line.” It is the first syndicated program to feature Phony Content’s love stories.
“Our short series, which airs on Snapchat Discover, follows scripted and dramatized conversations between characters on Snapchat,” Phony Content explains. “Gen Z in particular will relate to the banter and drama on our show, as our stories are highly relevant and relevant to our real-life relationships with our screens.”
In a bid to develop more short films and larger projects, Phony Content will also expand into a new office in Echo Park. With the additional space, the company plans to workshop more ideas as well as shoot productions of stories from bogus textsincluding one that will go into production in the fall of 2022. With the new office, the company will foster a larger, more collaborative space that will allow Phony Content’s editors and design team to manage all aspects of an in-house production.
Phony Content invites everyone, regardless of generation, to discover his comedic stories on social media. “Whether we’re in our 20s or 40s, we all need a laugh,” the company says. “And, don’t forget to watch Lapping before seeing our short film: so you can participate in the debate on whether the book, so to speak, is better than the film.”
Phony Content was founded in 2018 by two Gen Z brothers, Jesse and Simon Brooks, who realized that the old cafe and bar banter they grew up with now happened in group chats. With that in mind, the two decided to take the same sitcom formula and reinvent it for mobile audiences. Jesse and Simon launched Phony Texts, a fictional chat network that scripts text conversations. Together they have built a team of writers and editors who produce 1-2 stories a day. Since 2018, they have expanded Phony Texts and now have six different Snapchat shows and an audience of well over 14 million across all of its social media channels. Phony Content gets over 170 million minutes viewed per month and over 70 million video views per month on its network.
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