Mattel Films and MGM to develop Polly Pocket live-action film with Lena Dunham writing, directing and Lily Collins as Polly
EL SEGUNDO, Calif .– (COMMERCIAL THREAD) – Mattel, Inc. (NASDAQ: MAT) today announced plans to develop Polly Pocket, Mattel’s popular line of micro-dolls, into a live-action film. Mattel Films is working with Metro Goldwyn Mayer (MGM), Lena Dunham’s production company Good Thing Going, and Lily Collins on the project. Dunham (“Industry”, “Girls”) will also write and direct the family comedy with Collins (“Emily in Paris”, “MANK”) as Polly. The film follows a young girl and a pocket woman who become friends.
âPolly Pocket was responsible for countless hours of childhood escape for me – Polly gave me a little world of magic and empowerment to relate, so it’s quite poetic to approach those same ideas now as as a collaborating director with the brilliant Lily Collins, Robbie Brenner, Mattel and MGM.I’m so excited to harness both my love for this historic property and my deep belief that young women need smart, playful films that will appeal to them. speak without condescension, âsaid Dunham.
âI am so excited to be part of this powerful inspiring team. Developing this project with Robbie, Lena, Mattel and MGM to reintroduce Polly in a fun and modern way has been a real treat. As a child obsessed with Polly Pocket, this is a real dream come true and I can’t wait to bring these little toys to the big screen, âCollins said.
Robbie Brenner and Kevin McKeon will direct the project for Mattel Films. Sandino Moya-Smith and Winnie Carrillo will direct for MGM. Liz Watson and Michael P. Cohen of Good Thing Going will be the executive producers.
“Polly Pocket is an iconic franchise that has resonated with children for over three decades.” said Brenner, executive producer of Mattel Films. âThe incredible nostalgia that Polly evokes, coupled with Lena’s new approach and Lily’s character vision, will introduce audiences to a whole new take on this classic brand. We look forward to working with MGM to produce a feature film that the whole family will enjoy.
Michael De Luca, MGM Film Group President and Pamela Abdy, MGM Film Group President, said: âWe look forward to working with our partners at Mattel Films to help publicize Lena and Lily’s vision for a film. by Polly Pocket to audiences around the world. ”
Polly Pocket, which was first released over 30 years ago, is the original line of micro-scale doll toys and accessories and, today, is the world’s No. 1 growth property for dolls. as a play set *. In 2018, Mattel reintroduced the popular ’90s sensation with a product line that pays homage to the brand’s origins, with updates to the small and mighty doll for a new generation, adding features such as Hidden Worlds. and fun surprise formats. Kids today can also experience Polly Pocket and her world through an animated TV series, as well as content on YouTube, that inspires kids to be adventurous, daring, and never let themselves be hindered.
Polly Pocket joins other Mattel Films projects in development including films based on American GirlÂ®, BarbieÂ®, BarneyÂ®, Hot WheelsÂ®, Magic 8 BallÂ®, Major Matt MasonÂ®, Masters of the UniverseÂ®, Rock ‘ Em Sock ‘Em Robots Â®, Thomas & FriendsÂ®, UNOÂ®, View MasterÂ® and Wishbone â¢.
Dunham is represented by CAA and ID. Collins is represented by CAA, LBI Entertainment, Definition Entertainment and The Lede Company.
* The NPD Group / Retail Tracking Service / G12 / JAN-MAY 2021 / Playset Dolls & Acc / USD Segment Projected
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including BarbieÂ®, Hot WheelsÂ®, Fisher-PriceÂ®, American GirlÂ®, Thomas & FriendsÂ®, UNOÂ® and MEGAÂ®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, games, music and live events. We operate in 35 locations and our products are available in more than 150 countries in conjunction with the world’s largest retail and e-commerce companies. Since its founding in 1945, Mattel has proudly been a trusted partner in enabling children to explore the wonders of childhood and reach their full potential.
About Good Thing
Founded by award-winning screenwriter, director, actress and producer Lena Dunham in 2019, production company GOOD THING GOING (GTG) offers a full range of film, television, theater and podcasting projects with a premier exclusive agreement with HBO. In addition to his own work, Dunham’s GOOD THING GOING is dedicated to the development of artist-directed films and television, a work fueled by singular visions and impossible to deny unique perspectives. GTG is also focused on a corporate mandate of charitable giving and mental health, addiction and trauma awareness. Their close allies include Friendly House, a women’s rehabilitation and sober living center in Los Angeles, and the David Lynch Foundation.
About Metro Goldwyn Mayer
Metro Goldwyn Mayer (MGM) is a leading entertainment company focused on the production and global distribution of film and television content across all platforms. The company has one of the world’s most comprehensive libraries of premium film and television content as well as the premium pay-TV network EPIX, which is available throughout the United States by cable, satellite, telecom and digital distributors. In addition, MGM has invested in numerous other television channels, digital platforms, interactive businesses, and produced premium short content for distribution. For more information visit www.mgm.com.