Lionsgate Motion Picture Group Names Eric Kops Head of Global Communications and Earned Media
Eric Kops has been promoted to Lionsgate’s new position as Head of Global Communications and Earned Media in the conglom’s film division.
Kops joined Lionsgate in 2020, working on these No. 1 openers Spiral: from Saw’s book and The Hitman’s Wife’s Bodyguardas well as American Underdog. He currently oversees advertising campaigns for The unbearable weight of massive talentthe next John Wick: Chapter 4; White Bird: A Wonderful Storythe sequel to the 2017 hit; Borderlandswith Cate Blanchett, Kevin Hart, Jamie Lee Curtis and Jack Black; About my fatherwith Sebastian Maniscalco and Robert De Niro; Are you there God? It’s me, Margaretthe long-awaited adaptation of Judy Blume’s classic, among several others.
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In his new role, Kops will lead global feature film advertising on all major theatrical releases, multiplatform releases and catalog, throughout the full cycle of their campaigns; he will also oversee strategic communications for the Motion Picture Group as a whole. Kops has unofficially held the position since Liston was promoted to head the Global Marketing department last year. She previously held the position and Kops will report to Liston.
Marisa Liston, President of Global Marketing for Lionsgate, said, “Eric is highly respected for his creativity, intelligence, experience and leadership qualities, which makes him the ideal choice to lead the department. His impeccable relationships with talent and reps, as well as his deep understanding of all aspects of the job, from strategy to media training, have made him an invaluable addition to our global marketing team.
Kops previously served Summit Entertainment, a Lionsgate company, as senior vice president of advertising, overseeing film campaigns, including The Perks of Being a Wallflower, The Hurt Lockerwhich won six Oscars including Best Picture, and all dusk movies.
Kops has worked in entertainment marketing and advertising since 1991. He spent six years at MGM/UA, rising through the ranks to eventually lead the department as executive vice president of global advertising and promotions. During his tenure, he oversaw public relations campaigns for films including The Thomas Crown Affair, Igby Goes Down, Hotel Rwanda, and James Bond films with Pierce Brosnan. He also orchestrated the RP launch of the Revenge of a Blonde and Hairdresser franchises, among other titles.
He then joined Paramount Pictures, where he served as SVP Publicity, running US advertising campaigns and working with filmmakers including Cameron Crowe on ElizabethtownJJ Abrams and Tom Cruise on Mission: Impossible 3and Bill Condon on dream girlswhere he oversaw Jennifer Hudson’s Oscar-winning campaign.
Additionally, Kops produced the award-winning independent film do you take this man, with Anthony Rapp, Jonathan Bennett, Alyson Hannigan, Thomas Dekker and Mackenzie Astin. The film centers on a gay couple’s wedding; the wedding scene was shot the same day the 2015 Supreme Court ruling in favor of same-sex marriage was released.
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