Lionsgate Appoints STX’s Adam Fogelson As VP Of Motion Picture Group – Deadline

EXCLUSIVE: Adam Fogelson has been named vice president of Lionsgate Motion Picture Group and will begin September 1 as he steps down as president of STX Entertainment Motion Picture Group, a position he has held for eight years.

In his new role at Lionsgate, Fogelson will oversee global marketing and theatrical distribution and will be part of the Motion Picture Group’s leadership team involved in all aspects of planning and executing their content strategy. He will report directly to Lionsgate Motion Picture Group Chairman Joe Drake.

At STX, Fogelson built a remarkable roster of mid-budget films, aimed at specific demos, that reached wider audiences. They include Jennifer Lopez’s highest-grossing picture at the domestic box office, Hustlers ($105 million, $158 million worldwide); revenue of $314 million bad moms franchise; upside down ($125 million WW); and Gentlemen ($115 million WW), among others. Like many other studios, STX has pivoted during the pandemic, sending some titles to streaming, and with cash to show for it. Gerard Butler’s science fiction film Greenland, after a PVOD window in the US, saw its streaming and pay-TV rights revert to HBO for $20-30 million. The Kristen Bell-Kirby Howell Baptiste Comedy bowling sold to Paramount+ and Showtime for an estimated $20 million. Dave Bautista’s action comedy my spy went to Prime Video and was so successful on the platform that there was talk of a sequel.

The news of Fogelson’s appointment follows buzz earlier this year that Lionsgate was in talks to acquire STX Entertainment as it spins off its previous merger with Eros. As Deadline first told you, STX opted to stay independent, part ways with Eros, and complete its sale to Najafi, Birch Grove LP, and 777 Partners funding their slate. STX remains fully operational following Fogelson’s departure, with Robert Simonds as STX President and Noah Fogelson as CEO. STX plans a slate of 15 titles per year including theatrical and streaming movies.

Prior to joining STX, Fogelson was president of Universal Pictures, where he led the studio for three of the most successful years in that studio’s history.

“Adam is one of the most experienced executives in our industry,” Drake said. “As we launch new installments of the Hunger Games, Dirty Dancingand John Wick franchises, as well as new intellectual properties, franchises and properties, we look forward to benefiting from his skills, experience and respected leadership. His longstanding relationships with the most creative collaborators in the industry will prove invaluable as we focus on our next list.

Fogelson said: “I have tremendous respect and affection for Joe and the team at Lionsgate, and I’m thrilled to join them. During conversations about how Lionsgate and STX could work more closely together, this opportunity presented itself and became an exciting next step for me. Throughout my career, helping to grow existing franchises, identifying new ones, and finding unique, creative and profitable ways to market films has been a priority. Everything about Lionsgate, both content-wise and culture-wise, makes it a perfect fit for me. I’m also incredibly proud of what STX has accomplished over these eight years of transformation and excited to see what Noah and Bob have in store.

Lionsgate’s upcoming theatrical release slate includes prey for the devil October 28; jesus revolution February 24; John Wick: Chapter 4 March 24; Are you there God? It’s me, Margaret April 28; and The Hunger Games: The Ballad of Songbirds and Snakes on November 17, 2023.

During Fogelson’s tenure as president of Universal Pictures from 2009 to October 2013, he oversaw the film group’s global operations, including its global film, home entertainment, partnerships and licensing, finance , human resources and communications. In 2012 and again in 2013, under Fogelson’s leadership, Universal celebrated its most lucrative years at the global box office in the company’s more than 100-year history to that time. During his tenure, Universal released hits including Ted, Bridesmaids, Contraband, Safe House, Dr. Seuss’ The Lorax, Snow White and the Huntsman, Identity Thief, Pitch Perfect, Mama, The Purge, Les Miserables. Despicable Me 1 and 2, Fast Fiveand Fast & Furious 6. Other films were given the green light while Fogelson was president, including Jurassic World, Lone Survivor, Ride Along, Non-Stop, Neighbours, The Purge 2, Fifty Shades of Gray and Lucy.

Fogelson joined Universal in 1998, starting as vice president of creative advertising and rising to president of marketing and distribution in 2007. During his time in Universal’s marketing operations, Fogelson worked on all of the movies on the Meet the Parents, Bourne, American Pie and The fast and the furious franchises, as well as other box office successes, including Mamma Mia!, American Gangster, Knocked Up, Bruce Almighty, Seabiscuit, The 40 Year Old Virgin, 8 Mile, The Break-Up, Erin Brockovich, Notting Hill, Bring It On and Ray.

He also managed the marketing campaign for Universal’s hit musical Tony Award. Nasty.

Fogelson’s work on Universal’s diverse theatrical slate has earned him recognition from advertising age as 2009 Entertainment Marketer of the Year.

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