Lee Schroder joins CAA Motion Picture Marketing
Lee Schroder has been named Director of CAA’s Film Marketing Department.
Schroder joins Netflix’s central agency. Reporting to Department Manager Megan Crawford, she will help advise clients on all aspects of a film marketing and distribution strategy for theatrical and streaming releases. The marketing team works closely with CAA Media Finance, led by Roeg Sutherland and Benjamin Kramer, who finance and offer many independent and mid-budget commercial fares.
Schroder will also advise the CAA roster on festival and awards campaign strategies, and organize the agency’s effective tastemaker screenings.
At Netflix, Schroder worked on campaigns for Peter Chernin’s inventive “Fear Street” trilogy; the Ryan Reynolds time travel film “The Adam Project”; the blockbuster “Red Notice” with Reynolds, Dwayne Johnson and Gal Gadot; and Charlize Theron and Kerry Washington’s soon-to-be-released project “The School for Good and Evil.” She also managed launch and awards campaigns for Oscar-winning actors “Mank,” directed by David Fincher, and Noah Baumbach’s “Marriage Story.”
Schroder began his career as a field publicist in Atlanta at Allied Global Marketing. There, she supported a slate of lifestyle and film clients, with a focus on The Walt Disney Company’s slate of films. She also promoted locally filmed Marvel productions in the now-established superhero paradise of the South. The hiring is something of a homecoming, as Schroder worked as an assistant at CAA early in her career.
Representing entertainment and sports talent, CAA recently completed a breakthrough acquisition of longtime rival ICM Partners, significantly expanding its ranks and client list.