Film industry professional in film promotion | culture/arts

Sunny Glass podcast for Em and Trinh movie

Film marketing is basically the activities and strategies used by filmmakers to promote and attract audiences for their films.

As expected, on February 11, the film Ghost Story Near Us will officially hit theaters. Currently, the film‘s marketing team is constantly releasing information about the film to attract the public’s attention.

Along with the movie trailer, poster, cast information, a series of behind-the-scenes videos from the set have also been announced. Additionally, the team produced a 12-volume comic book series on urban legends and ghost stories passed down in folklore.

At the same time, aggressive public relations campaigns were launched for the film Em and Trinh. After making the Sunny Glass podcast featuring written poems inspired by 301 love letters that musician Trinh Cong Son wrote for his lover Ngo Vu Dao Anh, the team went on to play a series of Em and Trinh music nights – The story of the muses to five cities and provinces such as Ho Chi Minh City, Da Lat, Hue, Hanoi, Can Tho.

Typically, film marketing teams run many different media and social media campaigns simultaneously. When the market exploded in the number of films produced each year, distribution teams and publishers paid attention to promotion investments of up to billions of dong.

In addition to PR campaigns in a traditional way like a showcase, public interaction and engagement, press release, etc. Finally, they published books, short films, webtoons and organized competitions.

The audience’s first impression of a film is a deciding factor; therefore, although the film’s release schedule has been constantly postponed due to the epidemic and the cost of the marketing campaign reaches billions of dong, the teams are still ready to spend more money on this scene. .

However, from another perspective, a cinematic PR campaign is a double-edged sword. After all, for a successful film, the prerequisite is always quality and audience taste. Public relations campaigns are always necessary, but choosing how to do it should always determine whether or not it suits the film.

By Van Tuan – Translated by Uyen Phuong

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