Aje unveils a short film, Fractal, to present its Pre-Fall 2022 collection

1 credit

“In nature, there are patterns everywhere.” And so, this unspoken line from Aje’s new film, titled Fractal, presents the Pre-Fall 2022 collection of the Australian fashion house “Biophilia”. Dreamy, ethereal and very Aje, the film features the latest creations from design duo Edwina Forest and Adrian Norris, worn by Australian stars like Mia Healey (of The Savages Fame).

Directed by BAFTA and Emmy-nominated director Shannon Murphy (whose previous work spans baby teeth for Kill Eve), Aje’s signature puffy silhouettes, cascading ruffles and balloon sleeves in fairy pink, magenta, vanilla and cobalt blue, with pops of citrus, olive and neutral tones are front and center. center of Fractal; the clothes are almost characters themselves. Filmed at the Sydney School of Practical Philosophy, Norris and Forest’s creative vision for “Biophilia” was inspired by the architectural splendor that exists in the natural world.

Aje
1 credit
Aje
1 credit

Ethiopian-born newcomer Emawayat ‘Emi’ Elmit – who is deaf – recounts Fractal entirely through sign language, using movement, non-verbal signs and shapes to express the beauty of nature. His evocative musings, including that “people see beauty everywhere”, reflect the collection’s title “Biophilia”, which signifies an “innate and genetically determined affinity of human beings with the natural world”. Dressed entirely in Aje, Fractal also stars Australian actors Melanie Jarnson (known for her role in mortal combat), with Krew Boylan (seriously red) and Sophie Wilde (portable door), and was made in conjunction with a female-led production company, Dollhouse Pictures.

“With this film, Edwina and I discussed how to explore the language of pattern and nature, and the impact that had on the look of this collection,” says Murphy. “It was about expressing a sense of freedom and femininity that you feel when you wear Aje’s clothes and in all of my work throughout my theater and film career I have explored what can be communicated without the spoken word and Emi was the perfect person to play our lead role for this because she has incredible screen presence, strength and beauty.

“I believe there are more nuances and impact on how we can use our bodies to communicate.”

Speaking exclusively to GRAZIA, Healey said the entire Fractal was creatively uplifting. “I couldn’t stop smiling,” Healey said. “You could really feel that everyone was so happy to be there.” She found inspiration in Aje’s collection and the feeling of ethereal, supernatural freedom they evoked. “Honestly, everything everyone wore was so gorgeous and looked amazing on everyone’s body and complexion,” said Sydney-based Healey. “I remember the green dresses that some of the ladies wore were particularly stunning,” Healey noted. “I left feeling so grateful to be in a creative environment where we felt so comfortable being free in our bodies and minds. It was a very peaceful and joyful experience.

Watch Fractal below.

Comments are closed.