aha original film ‘Colour Photo’ bags Best Feature Film
aha the original film ‘Colour Photo’ was voted Best Feature Film in Telugu at the 68th National Film Awards. Directed by Sandeep Raj, written by Sai Rajesh, produced by Sai Rajesh and Benny Muppaneni, the film “Colour Photo” is a moving love story set in the 1990s between two college students facing discrimination based on color and to gender perspectives. The film stars Suhas and Chandini Chowdary in the lead roles, who are supported by Sunil, Viva Harsha, Divya Drishti and Srividya Palaparthi, most of whom rose to fame initially as YouTube Telugu content creators and have now moved on to mainstream cinema.
The nationally award-winning color photo film was released within the first year of aha’s launch and was actively promoted by aha to reach all Tier 2 and Tier 3 cities, and the campaign received discussions in industry circles for months. The color picture eventually became one of the most successful films for aha.
Speaking on winning the National Award for Best Telugu Feature Film, Allu Aravind, Promoter, aha said, “We are delighted and delighted to have received this prestigious national award and would like to congratulate the entire team for making this exceptional film. We are proud to strengthen our connection with regional content creators and are grateful to have recognized outstanding films such as “Colour Photo” which was released on aha in 2020. We further seek to establish our footprint with local audiences through relatable storytelling and a range of movies and films that will enhance our viewer experience. We will continue to support more talent in the days to come. »
Before making Color Photo, director Sandeep Raj had already directed and acted in a few short films and was already well known for his performances in short films. In 2019, he decided to make a film with his team with a relatively modest budget, which would lead to Color Photo as we know it today. Most of the actors in the film who got their start in the film were previously YouTubers and had mostly acted in short films.
Commenting on the achievement, Producers Sai Rajesh Neelam & Benny Muppanenisaid, “We are happy to receive the national award. With this award comes a lot of responsibility, and going forward, we’ll make sure to deliver great movies. This achievement has confirmed that the public is hungry for movies with good content, and the government will also recognize it. At the same time, we thank aha, who gave us the platform to introduce “Color Photo” to everyone. »
Speaking on the opportunity, Ajit Thakur, CEO, aha said: “We are delighted to win the national ‘colour photo’ award. aha has a strong vision to bring engaging content to audiences, and with ‘Colour Photo’ we have brought to life an impactful story rarely seen on any other platform today, reaching every corner of the globe. The success of this film demonstrates our commitment to providing our audiences with 100% local entertainment through local stories and local talent. We would like to congratulate and thank Producer Sai Rajesh, Director Sandeep Raj, Actors Suhas, Chandini Chowdary, Sunil, Harsha and the whole Color Photo team for their spectacular victory and their tireless contribution.
Commenting on the achievement, Director Sandeep RaI said, “With this recognition, once again audiences have proven that if you present a relatable film where content is king, everyone will watch and enjoy it. My sincere thanks to aha, who gave us the platform and made “Colour Photo” reach every person around the world.