aha original film “Colour Photo” bags Best Feature Film
Updated: 01 August 2022 18:07 STI
Hyderabad (Telangana) [India]August 1 (ANI/NewsSee): Aha, the original film “Colour Photo” was voted Best Telugu Feature Film at the 68th National Film Awards. Directed by Sandeep Raj, written by Sai Rajesh, produced by Sai Rajesh and Benny Muppaneni, the film “Colour Photo” is a moving love story set in the 1990s between two college students facing discrimination based on color and to gender perspectives.
The film stars Suhas and Chandini Chowdary in the lead roles, who are supported by Sunil, Viva Harsha, Divya Drishti and Srividya Palaparthi, most of whom rose to fame initially as YouTube Telugu content creators and have now moved on to mainstream cinema. Some of the best known actors in the industry including Megastar Chiranjeevi, Pawan Kalyan, Allu Arjun, Vijay Devarakonda and Nani have praised the film.
Known for its evocative writing, hard-hitting direction and great music, the film took the Telugu industry by storm when it was first released on aha in late 2020. The nationally award-winning Color Photo film was released in the first year of launch from aha and has been actively promoted by aha to reach all Tier 2 and 3 cities, and the campaign has been discussed in industry circles for months. The color picture eventually became one of the most successful films for aha.
Speaking on winning the National Award for Best Telugu Feature Film, Promoter Allu Aravind aha said, “We are thrilled and delighted to have received this prestigious National Award and would like to congratulate the entire team for achieving this. We are proud to strengthen our connection with regional content creators and are grateful to have recognized outstanding films such as “Colour Photo” which was released on aha in 2020. We seek more to establish our footprint with the public. local through relatable storytelling and a range of films and films that will enhance our viewers’ experience. We will continue to support more talent in the days to come.”
Before making Color Photo, director Sandeep Raj had already directed and acted in a few short films and was already well known for his performances in short films. In 2019, he decided to make a film with his team with a relatively modest budget, which would lead to Color Photo as we know it today. Most of the actors in the film who got their start in the film were previously YouTubers and had mostly acted in short films.
Commenting on the achievement, producers Sai Rajesh Neelam and Benny Muppaneni said, “We are happy to receive the national award. With this award comes great responsibility, and in the future, we will make sure to deliver great films. This accomplishment validated that audiences crave movies with good content, and the government will recognize that as well. At the same time, we thank aha, who gave us the platform to introduce ”Color Photo” to everyone.
Speaking on the occasion, Ajit Thakur, CEO of aha, said: “We are delighted to win the National Award for ‘Color Photo’. aha has a strong vision to bring engaging content to audiences, and with ‘ Color Photo’, we have brought to life a hard-hitting story rarely seen on any other platform today, reaching every corner of the globe. The success of this film demonstrates our commitment to bringing our audiences 100% local entertainment to through local stories and local talent. We would like to congratulate and thank Producer Sai Rajesh, Director Sandeep Raj, Actors Suhas, Chandini Chowdary, Sunil, Harsha and the entire Color Photo team for their spectacular victory and their unceasing contribution.”
Commenting on the achievement, director Sandeep Raj said, “With this recognition, once again audiences have proven that if you present a relatable film where content is king, everyone will watch and enjoy it. My sincere thanks to aha, who gave us the platform and made it possible for ‘Color Photo’ to reach every person around the world.”
Launched in 2020, aha is an Indian video-on-demand streaming service that offers 100% local entertainment. It started with a 100% Telugu OTT and has achieved great success across the world with its wide range of content which includes original programming of web series and movies, with a new release every Friday. Keeping its promise of 100% local entertainment, aha has recently launched aha Tamil which offers 100% Tamil web series and movies. aha is owned by Arha Media and Broadcasting Private Limited, a joint venture of Geetha Arts and My Home Group. Aha creates original Telugu content in various formats including movies, web series and non-fiction shows.
For more information, please follow: www.aha.video/all.
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